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Shopping local puts 63 percent of sales back into community PDF Print E-mail
Thursday, November 28, 2013 9:07 PM

BY NANCY SPENCER

Herald Editor

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DELPHOS — As the dust settles from the busiest shopping day of the year today, Black Friday, another day, Shop Small Saturday, encourages consumers to take a step back from the hustle and bustle and give their attention to their local businesses.

When dollars are spent at an independent, local business, more money is kept in the hometown — supporting the community’s social services, schools, the public library and local non-profits. How so? Locally-owned businesses return about 63 percent of each dollar to their community. And each dollar spent at a local business will return up to five times that amount within the community through city taxes, employees’ wages and purchases of materials, supplies and services at other independent businesses.

This Saturday, a group of local businesses will band together to ask for support and to support each other in this endeavor. The effort is spearheaded by Bruce VanMetre of Delphos Bowling and Recreation.

“I was online checking my email and there was information on six ways to boost sales,” VanMetre “One of the items was ‘Shop Small Saturday’.”

VanMetre took the idea and ran with it. He visited his fellow local merchants and invited them to embrace the idea.

“We need to support our small businesses,” VanMetre said. “We are dropping like flies. As a town, we need to protect what we have.”

VanMetre also sees another benefit of shopping local.

“When you buy something here, you have it serviced here,” he said. “We take care of our customers. We know your name and your family.”

Local business that joined VanMetre include: Westrich Furniture, Lion Clothing, Kathy Ann’s Boutique, Gerdemann TV & Computer, Lehmann’s Furniture, Delphos ACE Hardware and Rental, Tri-County Do-It Center, Coins, Currency and Collectibles, IM3, Black Swamp Antiques, Ivy Hutch, Flowers on Fifth and Touch of Nature.

These local businesses employ more than 140 people who also spend locally.

10 reasons to shop local

Why shop at a locally owned business first? The following 10 reasons show how more money spent at local businesses is reinvested in your community creating diversity and helping the community maintain or create its unique appeal.

Shopping local creates jobs. Shops in our town create local employment and self-employment. These people in turn spend in the local community.

Local independent shops invest more in our communities. Local businesses are proportionately more generous in their support of local charities, schools and community events. Supporting local shops means a financial impact on your community.

Local shops sell a wide range of great products at affordable prices. Many people fall out of the habit of shopping locally and are then surprised by the range of products and gifts available.

Shopping local saves you money. Out of town shops have done a good job of convincing us that local business equals expensive. If you add travel, fees to transfer items and your time, the overall cost is often much higher.

Shopping local retains our communities. People don’t like losing shops and services in small towns but don’t equate this to how they spend their money.

Shopping local retains distinctiveness. Independent shops create distinctive shopping experiences and stock different products. Local businesses respond quickly to the needs of local customers, stocking products to meet the changing population needs.

Shopping local saves the environment. Local shops often stock a high percentage of locally-sourced goods which do not require long car and bus journeys, helping reduce the global footprint.

Local shops are for everyone. Most people can get to their local shops easily and this is especially important for the elderly and young generations and those without transportation.

Local shops value you more. Evidence from numerous surveys show people receive better customer care and service locally. These businesses survive by their reputation and repeat business, which means a higher standard of service.

Shopping local saves services. Private and public sector services tend to cluster around shops. As shops disappear so do hairdressers, banks, restaurants, etc.

 

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